In a strategic move to enhance its brand identity, BAT electrification proudly presents its revamped corporate design today. Collaborating with a design agency, various elements of the visual identity have been reimagined to strengthen brand presence and imbue a contemporary, fresh aesthetic.

Dr. Sebastian Mair brings extensive knowledge in automotive electronics, sustainable propulsion systems, and a profound understanding of the mobility industry to our company. With over 20 years of experience in these areas and in building and expanding companies, he assumes the leadership of our organization. He will guide it into…